Beyond Reason

Beyond Reason was an award-winning global campaign rolled out by Oakley. The concept was meant to express both the lengths Oakley goes to on the design and manufacturing side, as well as the extremes their athletes go to in performance.

The process on the Beyond Reason campaign was very collaborative — which I love. I was hired to create content for digital, print, and POS. I worked directly with Oakley’s department leads, and interviewed execs and athletes.

Noteworthy

• Oversaw production and post on 10 pieces for all digital platforms, POS, and an Oakley pop-up location at the Olympics.

• Contributed content to Oakley’s Beyond Reason campaign — their largest, most successful to that date.

My role

• Producer & Project Manager.

• Collaborated with client from pre-production through final delivery of channel-specific content.

• Budget oversight.

• Hired and supervised 5-person crew.